Selling gold can feel confusing because of different prices, unclear deductions, and the fear of getting underpaid. Here are some common myths people still believe while selling gold.
June 09, 2026
There are some myths about selling gold that trip up even people who have sold before. Testing damages jewellery. Hallmarked gold does not need checking. Every buyer gives you the same price. These ideas sound reasonable until you look at how gold evaluation actually works — and then they fall apart quickly. This article goes through five of the most common ones and explains what actually happens at a professional doorstep evaluation.
This is one of the biggest misconceptions. Professional gold testing is usually done using safe methods that do not damage jewellery during normal evaluation procedures.
22K (916 fineness or 91.6% pure) is the dominant gold standard in Indian jewellery. The 8.4% alloy content makes 22K durable.
A BIS hallmark improves trust, but jewellery is still physically checked during evaluation to confirm purity and actual gold content before pricing.
Read more on India's Gold Jewellery Markings.

Different buyers may use different deductions, purity calculations, and pricing methods. That’s why the same jewellery can receive different valuations.
Read more on Why Does Every Shop Give a Different Gold Price?

Gold does not lose value simply because the jewellery is old. The final value mainly depends on purity, net gold weight, and the live market rate.
Jewellery weight often includes stones, beads, or other materials that are not part of the gold value. That’s why net gold weight is calculated separately during evaluation.
Read more on How Is Net Gold Weight Calculated?
At AsliValue, the entire process happens at your doorstep, with each step explained before it happens. You can verify the weight, watch the test, and ask questions at any point. If the offer does not work for you, there is no pressure to proceed
Once you know how gold evaluation actually works, selling feels a lot less risky. The total weight is with stones and fillings. The purity is tested in front of you. The rate is based on the live market rate that day. And you are never obligated to accept.
A BIS hallmark tells you what the jewellery was certified as when it left the manufacturer. It does not account for what has happened to the piece since then. Repairs, resizing, and re-soldering all introduce metal that may not match the original purity, and none of that shows up on the hallmark stamp. Testing at the time of sale is not a challenge to the hallmark — it is how the buyer confirms the current gold content so your price reflects what is actually there today, not what was stamped years ago.
Gold jewellery almost always contains things that are not gold — stones, beads, wax fillings in hollow pieces, metal clasps, enamel. These are weighed and subtracted before the gold calculation begins, because you are only paid for the gold content, not the total ornament weight. At a doorstep evaluation, this happens on a scale in front of you. You can see the gross weight, watch the deductions being noted, and ask about any item being subtracted before the final number is arrived at.
That concern is legitimate — using a rate slightly below the live domestic gold rate is one of the most common ways buyers quietly underpay. The rate used in your evaluation is based on the live domestic gold rate for that day, which you can check independently on your phone before or during the visit. AsliValue shows you the rate before any calculation begins, so you can verify it yourself rather than taking anyone's word for it. If the numbers do not match what you see, you are under no obligation to proceed.